Archive for the ‘Football’ Category

Castrol to Become an Official Sponsor of FIFA World Cup

Monday, June 30th, 2008 |

Castrol has strengthened its position in football by signing a prestigious six-year deal as a FIFA World Cup Sponsor until 2014.

The agreement awards the global lubricants company worldwide rights for the 2010 FIFA World CupT in South Africa, the 2014 FIFA World CupT in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.
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UEFA sees India as an emerging TV market for UEFA EURO 2008T

Thursday, May 29th, 2008 |

UEFA, the Union of European Football Associations, has marked India as an emerging TV market for UEFA EURO 2008T - the second biggest sporting event globally in terms of TV viewership. The confidence of UEFA derives from the fact that soccer’s popularity has been growing consistently in India over the past few years and the game has firmly established itself as the second most popular sport in the country. All the 31 matches of UEFA EURO 2008T will be shown LIVE on ESPN.

Speaking on the increasing soccer popularity in India, UEFA’s Marketing Director Philippe Le Floc’h said, “India is an emerging TV market for football and we are very interested in the outcome of UEFA Euro 2008T there. We expect India to be amongst the biggest viewers of the UEFA EURO 2008T football experience outside of Europe.
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Posted in Football, Television and Radio | No Comments »