Krazy Kiya Re - India’s first creative singing talent show
Optimystix Entertainment Pvt. Ltd., India’s leading content creation company, along with SAB Television recently announced the launch of ‘KRAZY KIYA RE (KKR)’– an innovative format show which seeks to unearth the ‘creative genes’ in our collective singing talent. The primary idea of all singing talent shows thus far has been to only showcase the vocal power and tone of the contestants, but rarely do these shows explore the ‘creative’ powers of the singer to twist, translate or googly the song! This has never been attempted earlier in a LIVE format talent show which aired on SAB TV from 9th May 2008.
In KKR, ‘Krazingers’ (contestants) will be tested on their creative abilities in re-engineering Hindi film songs across three broad sections.
Geetantar – means – twist the tune of an existing song into another popular song– eg: Can a Krazinger sing ‘ “E kya bolti tu’ – in the tune of ‘roza jaaneman’.
Googly - means – Compose a song that integrates flawlessly into an existing popular song – eg – Can a Krazinger create his song which flows into Taare Zameen Par or something similar.
Bhashantar – means – translate a Hindi song into any other Indian language – e.g. Can a Krazinger sing Range De Basanti in any language of their choice.
The ability of the show to instantly spot whacky talent is immense and a ‘LIVE’ interactive jury and the ‘whacky sets promises wholesome family entertainment. Krazingers will either have to sing to a new beat, or translate it in a different language or completely reinvent tune, beats, and scale. Optimystix has created this unique format and licensed it to SAB TV and will subsequently be licensing this format to other markets for production in their local languages around the world.
Sanjiv Sharma, CEO & CHAIRMAN, Optimystix Entertainment Pvt. Ltd. said, “Plain vanilla singing based talent shows are passé as Indian audiences now crave for something beyond – something unexpected. And KKR promises to deliver these ‘unexpected’ moments of pure entertainment. We are proud to create such a unique format based on the encouragement received from SAB TV. We are confident that Krazy Kiya Re will be well accepted by Indian audiences across the world.”
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