On October 17, Tata Motors announced that it would be re-imagining its flagship SUV, the Safari, and its premium SUV, the Harrier. The new Safari and Harrier significantly improve the whole experience, which allows them to establish new benchmarks for the industry. This is possible by introducing several innovative technologies and significant alterations to their designs. The new Safari and the new Harrier have been awarded the GNCAP 5-star certification. In addition to this, they have the unique distinction of having achieved the best score ever achieved by an Indian automobile for both adult occupant protection (33.05/34) and child occupant protection (45.00/49), making them the safest vehicles that can be driven on Indian roads.
These SUVs are available at an introductory starting price of 16.19 Lakh (for the new Safari) and 15.49 Lakh (for the new Harrier), respectively. These SUVs were built on the OMEGARC architecture, which evolved from Land Rover’s well-known D8 Platform. They are available in four unique personas, each depicting today’s SUV customers’ discriminating choices and diverse lifestyles.
The new Safari and Harrier have several features that set them apart from previous models. These include seven airbags, of which six are standard across personas, a 31.24 cm Harman Touchscreen infotainment system, a 26.03 cm configurable Instrument Cluster with Navigation Display, a ten-speaker JBL music system with Advanced Harman AudioworX with 13 bespoke acoustic modes (first in the world), advanced driver assistance systems (ADAS) with 12 features, Gesture Controlled Power Tailgate (first in segment), Voice support with 250+ commands in 6 languages with four independent voice assistants (first in segment) and Ventilated first and second-row seats.
