At World Economic Forum, Hyundai cars advertised Busan amid South Korea’s bid to host the World Expo 2030

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Frontier India News Network
Frontier India News Network
Frontier India News Network is the in-house news collection and distribution agency.

At the World Economic Forum (WEF) in Davos, Switzerland, which is an event that brings together the most powerful political, business, and cultural figures from around the world, Hyundai Motor Group (the Group) is advocating for the city of Busan in South Korea to be selected as the host of World EXPO 2030.

During the forum that took place from the 16th to the 20th of January, the Group ran a fleet of 58 vehicles that were wrapped with the logo of Busan’s World Expo 2030 in order to promote the city to the world political and business leaders who attended the forum, as well as Swiss citizens and other visitors.

The fleet consists of 45 environmentally friendly models that include 18 Genesis Electrified G80s, eight GV60s, four Electrified GV70s, and 15 Hyundai Santa Fe plug-in hybrids. This is in line with Busan’s World Expo’s vision for a more sustainable future (titled ‘Transforming Our World, Navigating Towards a Better Future’). In addition, specialised charging stations for electric vehicles (EVs) are installed close to the locations of the events, and IONIQ 5 units are also present to provide emergency charging via the Vehicle to Load (V2L) function of the model.

The fleet of vehicles will not only serve as the official transportation for the Korean delegates to the conference, but the wrapped vehicles will also serve as moving billboards to promote Busan City as the host of the World Expo 2030.

To assist the fleet, the Group made preparations for safety measures if there was an unexpected change in the winter weather or another emergency. The fleet is getting the all-wheel drive and winter tyres, and a specialised technical crew is on-site to ensure everything runs smoothly.

During the WEF, the Group is also presenting the Genesis X concept automobile in a see-through container at the entrance of the event hall that is playing host to ‘Korea Night.’ The electric vehicle-based concept car demonstrates Genesis’ fresh approach to the design of eco-friendly premium automobiles.

Ahead of the WEF, the Group also advocated for Busan’s proposal at the BIE (Bureau International des Expositions) General Assembly in Paris in June and November of the previous year, using fleet cars wrapped with the emblem of the Busan World Expo to do so. 

In addition, the Group showed its support for the Busan World Expo bid by displaying promotional banners and pamphlets at the formal car delivery ceremony during the G20 Bali Summit in Jakarta, Indonesia, in November of last year.

In addition, the Group is providing additional support for the bid by employing its global network to participate in various marketing activities, such as the launch of new products.

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