In 2022, there was still a significant increase in the market for electric MINI autos. With 43,744 units sold globally and a sales increase of 25.5% compared to 2021, the all-electric MINI Cooper SE is the most popular MINI model by a wide margin (CO2 emissions combined: 0 g/km; electricity consumption combined: 17.6 – 15.2 kWh/100 km according to WLTP ). According to WLTP, the combined electricity consumption is 17.6 kWh/100 km.
In 2022, over 27,000 MINI Electrics were sold in Europe, contributing to a growth in the market share of purely electric vehicles, which now accounts for 15% of global sales. This indicates that MINI Cooper SE accounts for 22 per cent of overall sales. MINI Electric’s sales have increased significantly in Germany, France, and the United Kingdom. The MINI 3-door all-electric model accounted for 45 per cent of total sales in Scandinavia.
With the arrival of the all-electric MINI Cooper SE in Korea and Taiwan in 2022, MINI expanded its global portfolio for locally emission-free luxury transportation. Moreover, the all-electric MINI models are gaining popularity in Hong Kong, which will account for 43,3 per cent of sales by 2022. These achievements demonstrate the global MINI community’s sustained great interest in locally emission-free electric transportation.
“The sustained success of MINI vehicles with electric drive validates the brand’s transition to an electric-only future. With a clear emphasis on sustainability and a minimum environmental footprint, MINI is attracting an increasing number of customers across the world who like the go-kart sensation, “MINI’s CEO, Stefanie Wurst, explains.
New markets and target groups
In 2022, MINI experienced robust growth due to its strategic focus on new markets and target groups. For instance, sales in Japan increased by 7 per cent compared to the previous year, with 19,530 units sold. In China, sales of the MINI Convertible increased by 38 per cent to 1,215 cars. In addition, India, Thailand, Malaysia, Indonesia, Vietnam, and New Zealand markets experienced robust growth, resulting in the highest sales figures to date by the end of 2022.
MINI also demonstrates BIG LOVE for the Earth and is growing its global social commitment. In Taiwan, MINI enthusiasts were motivated to participate in large beach cleanups. 333 MINI drivers collected roughly a ton of trash from beaches as part of the campaign. Under the tagline “we assist in spreading big love,” MINI, its dealers, and the MINI community in the United Kingdom donated almost 680,000 euros to charitable organisations in the UK last year.
John Cooper Works brand sales have reached unprecedented heights
Record sales again marked the last year for the brand’s top performers, John Cooper Works. The global sale of 23,005 units represents an increase of 8.9% over the already robust prior year. The American market exhibited the highest growth rate of 52 per cent, followed by the Chinese market with a 42 per cent increase in sales. In Germany, Japan, and Korea, the performance-enhanced MINI models have recorded their highest sales statistics. MINI John Cooper Works achieved the greatest market share in Taiwan (13.6%) and China (11.5%), respectively.
With 10,372 units sold, the three-door version of the MINI JCW continues to be the most popular model among the leading sports cars. The MINI John Cooper Works Countryman was responsible for 4,639 new vehicles (with combined fuel consumption of 8.3 – 7.6 l/100 km and CO2 emissions of 188 – 173 g/km according to WLTP), while the MINI John Cooper Works Convertible was responsible for 4,220 new vehicles (with combined fuel consumption of 7.4 – 7.1 l/100 km and CO2 emissions of 168 – 161 g/km according to WLTP).
MINI’s current market share in the UK is its highest ever
With 46,757 units sold and a 2.84 per cent market share, the United Kingdom will continue to be MINI’s most important sales market in 2022. Here, the all-electric MINI models had their best performance to date, with 7,500 new registrations and an 11 per cent increase in sales. With 40,251 units sold, Germany remains MINI’s second-largest market, behind only the United States (29,504 units) and China (28,746 units). In Europe, Austria (+ 7.6 per cent), Italy (+ 1.7 per cent), and France (+ 1 per cent) all experienced an increase.