Online streaming giant Netflix is expected to unveil its new N-Plus subscription, which is speculated by Over-the-Top (OTT) platform analysts to be a direct response to its competitor Amazon Prime Video’s X-Ray feature.
Netflix N-Plus is being touted to enable users to get exclusive content based on the individual user preference and is reported to allow subscribers access to behind-the-scenes content, podcasts, trivia among other such auxiliary material comparable to X-Ray. Netflix has been seen carrying out surveys to better cater to subscriber interests ahead of the official product launch, however has not yet officially announced its launch date.
What is X-Ray?
Amazon Prime Video’s X-Ray feature is an exclusive feature on the OTT platform which displays bonus material about a show or movie, similar to erstwhile DVD bonus features. The feature allows the user access to information about the actors in a scene, the musical soundtrack, trivia, among other features. This was a feature missing in Netflix, which led to an asymmetry in product features between the two OTT giants.
