Edelweiss Mutual Fund’s Kabaddi TVC simplifies Balanced Advantage Funds for investors “Market conditions Dekh Kar Badhao bhi, Bachao bhi”
As the name suggests, BAFs are Mutual Funds which maintain the allocation balance between the equity and debt asset class, depending on market movements. In the game of kabaddi, when a raider enters the opposing team’s arena, he is unsure how they will tackle him. The raider devises his strategy by either moving forward or backwards and even attacking or defending depending on the way the opposing team reacts. Similarly, Balanced Advantage Funds use a unique investment strategy to manage market ups and downs by adjusting their equity and debt proportion basis market conditions to grow and protect investments.
The TVC plays out on a kabaddi arena. The raider representing BAF is shown entering the market territory saying “Badhao, Badhao”. As the opposing team tries to catch the raider, he steps back chanting “Bachao Bachao”, to protect himself. Later, sensing an opportunity again, he goes ahead and tags some of the players on the opposing side. When he is surrounded, he realizes that he should retreat before it’s too late. As he notices even the slightest chance of victory, he makes an aggressive move to score points for his team. This beautifully encapsulates the dynamic investment strategy of BAFs of generating returns during market upside and protecting investments during market downside by adjusting equity proportions basis market conditions.
