The genius and the mind of Apple died at the age of 56 on October 5, 2011, killed by pancreatic cancer. From a small garage together with his partner Steve Wozniak – who has been reduced in myth over time, Jobs conquered Silicon Valley innovation after innovation long before the iPhone, iPad, and Apple Store became the places of computer worship.
Jobs challenged his direct competitor Bill Gates with the first personal computer equipped with a mouse – the Macintosh – then went on through the revolution of the iPod and iTunes. Inventor of a new concept of mobile telephony that combined advanced technology and design, the genius of Apple over the years is still alive in the Company’s product designs.
Not just the products, Jobs also managed to become an icon himself, recognizable and recognized in the inevitable suit made from a simple black turtleneck and light jeans. “Stay Hungry. Stay Foolish “, “be hungry, be crazy”, still echoes, are his famous sentences at the end of the historic speech at Stanford University on June 12, 2005, and heartfelt encouragement to the young graduates of the time who were starting “a new life” while the news of cancer had shaken him.
“Remembering that I will die soon is the most important tool I have ever encountered for making the great choices in life”, he explained at the stage, because “almost all things, all the expectations of eternity, all the pride, all the fears of to be embarrassed or to fail, they simply vanish in the face of death, leaving only what is really important. Remembering that we must die is the best way I know to avoid falling into the trap of thinking you have something. to lose. You are already naked – the invitation -. There is no reason not to follow your heart,” he said.