Aakash Educational Services Limited (AESL), test preparatory services, has announced the appointment of ace cricketer Yuvraj Singh as it’s Brand Ambassador.
The cricketer has come on board to help promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Yuvraj Singh will lead the brand’s latest omnichannel ‘Success is Waiting’ campaign for Aakash Digital.
The ‘Success is Waiting’ campaign, conceptualised in partnership with Cheil India, the creative agency of AESL, will be for students re-appearing for medical and engineering entrance examinations. It intends to inspire such students to give it another shot and will be visible through the digital medium.
