The Indian performing Right Society Limited (IPRS) teamed up with Dolby Laboratories and Hungama Artist Aloud to launch the campaign #HERmusic. The initiative kickstarts with a roundtable discussion on Monday, 8th March with leading women artists in music industry. The discussion will address the concern of underrepresentation of women artists in Indian music industry.
Renowned artists like Sneha Khanwalkar (Music Director), Anushka Manchanda (Nuka) (Singer, Composer, Music Producer), Natania Lalwani (Indie Pop Musician), Hiral Viradia (Sound Engineer), Anwesshaa (Singer & Composer), Soumini Sridhara Paul (Senior Vice President, Hungama Artist Aloud) and Nirmika Singh (Editor, Rolling Stone) have come together to express their experience and views on identifying the probable barriers and creating a conducive environment to flourish. #HERmusic initiative aims to reach a nationwide audience to a recognized movement where female artists, composers, songwriters, sound engineers, producers, industry professionals are supported for their outstanding contribution towards the music in India.