Book Review & Literature
The perils of probating the last will and testament in India
The fight over land and property in India among the siblings after the death of parents in most common household story. Property disputes among siblings of high profile families often make headlines.
Nimish Dwivedi’s Book is the Interplay of History, Geography, Demography and Technology on Product Marketing Techniques
Tapping the human need to look attractive which equates beauty with intelligence and competence (Louise Philippe, Van Heusen, Allen Solly) or introducing a genuinely superior feature in an existing range of products (the gel pen, toothbrushes that could brush gums or Gillette razors) are examples where people were willing to pay 100% to 200% more.