Book Review & Literature
Nimish Dwivedi’s Book is the Interplay of History, Geography, Demography and Technology on Product Marketing Techniques
Tapping the human need to look attractive which equates beauty with intelligence and competence (Louise Philippe, Van Heusen, Allen Solly) or introducing a genuinely superior feature in an existing range of products (the gel pen, toothbrushes that could brush gums or Gillette razors) are examples where people were willing to pay 100% to 200% more.