Virat Kohli’s brand Wrogn introduces clothes with Illumination’s Minions
Cricketer Virat Kohli’s fashion brand WROGN, targeted at youth, has a new collection called MINIONS x WROGN. This collection offers 10 unique designs in various colours and styles.
Gru and the Minions are among the most iconic animated characters of our generation. Since their creation ten years back, Minions is recognized and beloved by fans of all ages. Illumination’s Despicable Me is one of the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent.
MINIONS x WROGN is created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by Wrogn.
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