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Toyota Unleashes the Beast: Land Cruiser ’70’ Returns to Japan After 72 Years

On November 29, Toyota Motor Corporation announced the reintroduction of the Land Cruiser “70” in Japan. 

The Land Cruiser series, which debuted on August 1, 1951, as the Toyota BJ, has now completed 72 years of operation. It achieved the distinction of being the initial vehicle to ascend to the sixth station of Mount Fuji shortly after its debut. After that period, it has accomplished its objective of providing security and protection for individuals of all backgrounds in areas exclusively accessible via Land Cruiser. This vehicle was designed and enhanced in response to real-world use situations involving clients worldwide. It provides dependable performance, long-lasting durability, and remarkable off-road capabilities, allowing anyone to travel anywhere without fear of injury. This notion has undergone a process of transmission and development. With approximately 11.3 million units in cumulative sales as of September 30, 2023 (cumulative figures include both the Lexus LX and GX). It has sustained the lives and livelihoods of individuals in approximately 170 countries and regions across the globe.

Since its introduction in 1984, the 70 Series has exemplified the Land Cruiser’s enduring principles of dependability, robustness, and off-road prowess. Despite its use in various ways and hostile environments worldwide, the vehicle has continued supporting local communities and individuals’ livelihoods everywhere.

Land Cruiser 70 Key Features

The Land Cruiser 70 draws on the series’ inherent traits with its original off-road design, strong frame, superb fundamental performance, and simple component structure. The vehicle’s most recent incarnation has expanded on the distinctive qualities of the 70 Series.

A powerplant that matches the 70 Series’ remarkable off-road capability

The 2.8-litre direct-injection turbo diesel engine in the Land Cruiser “70” combines robust driving performance with excellent fuel economy. It guarantees the powerful off-road performance that has become familiar with the Land Cruiser 70 Series, with a maximum output of 150 kW (204 PS) and a maximum torque of 500 Nm (51 kgfm).

Excellent steering stability ensures comfort both on and off the road

In addition to its tough traditional ladder frame and electronic differential locks, the Land Cruiser “70” incorporates a variety of driving and braking control systems, such as Vehicle Stability Control (VSC), Active Traction Control (A-TRC), Hill Start Assist Control (HAC), and Downhill Assist Control (DAC), to provide excellent steering stability. The vehicle also combines exceptional off-road driving prowess with increased on-road comfort, upgraded suspension for superior ride comfort and a 6-speed automated gearbox for smooth driving and steering performance.

A design that builds on history while improving off-road performance

Horizontal and vertical lines dominate the exterior design of the 70 Series, and it inherits the series’ unique form, emphasising its practicality and exceptional stability. The latest-generation 70 Series’ design features have been revised for the modern day.

The Land Cruiser “70” interior preserves the series’ dramatic horizontal design motif and functional off-road arrangement. The operation is straightforward across multiple usage circumstances, and premium materials ensure that every owner is satisfied.

Improved Safety Performance

The Land Cruiser “70” includes numerous safety measures, such as a Back Monitor and Toyota Safety Sense. Toyota Safety Sense, which includes new Pre-crash Safety, auto-control lighting, and drive-start control functions, gives safety and peace of mind when driving off-road and when parking and shifting gears.

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