DY Works to handle Force Gurkha 2020 brand

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Frontier India News Network
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The branding of the iconic offroader Force Gurkha 2020 is now being handled by Mumbai based DY Works. the Pune based automobile maker Force Motor announced this in a release shared yesterday.

The new Gurkha was revealed at the Auto Expo earlier this year. Gurkha is BS6 compliant and completely revamped.

Force Gurkha is powered by a 2.6-litre diesel engine which can churn out 90hp of power.

Force Gurkha SUV is a rival of the Mahindra Thar, which is expected to be launched by the end of 2020.

The new Gurkha was slated to launch this year June but has been postponed to launch at the end of the year.

“We wanted to collaborate with a partner who understood our vision and could help us unlock the next growth story for Gurkha and DY’s approach matched our ambition perfectly. I look forward to creating an exciting story for Gurkha and its tribe with their team” said Prasan Firodia, Managing Director, Force Motors in the release.

“Our design thinking approach embedded with deep cultural insights will shape a strong growth strategy for the new Gurkha. Force Motors has a portfolio of iconic brands and partnering Force is a proud moment for us at DY,” adds Tresa Paul, Managing Director & CEO, DY Works.


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