In today’s world, mobile phones are equipped with a wide range of features, which brings them to the level of little computers that can be carried in your pocket. It is possible to access all of the features through touchscreens, as they do not have any physical buttons. On January 9, 2007, Steve Jobs, the CEO of Apple, presented the world with the first product that featured the design we are familiar with today. The design of cell phones has remained the same up until this point.
The development of Apple’s iPhone, which combined a phone, iPod, and internet navigator, was the company’s long-awaited entry into the mobile phone industry. Steve Jobs, the CEO of Apple, made the announcement, and he emphasised that the iPhone combines the capabilities of “three groundbreaking devices.”
The new Apple phone would include a single button, a touchscreen measuring 3.5 inches, and a digital camera capable of taking high-quality photographs. It would be possible for users to synchronise their portable devices with iTunes. The sales of the iPhone were scheduled to start in June in the United States of America and in October in Europe. The phone’s pricing ranged from $499 for the four-gigabyte variant to $599 for the handset with eight gigabytes of storage space.
Immediately upon the announcement that the iPhone was being developed, Apple’s stock price increased by eight per cent.
On January 11, 2007, the router giant Cisco Systems petitioned the court to request that “Apple” be prohibited from using the “iPhone” trademark. This was in response to the fact that the firm had introduced its first internet communicator phone the previous day. The “iPhone” trademark had been registered by “Cisco” in 2000, and just three weeks before the launch of Apple’s iPhone, Cisco had introduced its phone under the same name. Peter Chandler, the first vice president of Cisco, stated that his company had begun negotiations after Apple repeatedly requested permission to use the “Cisco” iPhone trademark. However, no agreement was reached between the two parties due to the nature of the situation. Chandler added that there is no question that Apple’s new phone is great; nonetheless, according to Chandler, the Cisco trade name should not be used without the authorisation of Cisco.
The disagreement between “Cisco Systems” and “Apple” on the right to use the “iPhone” name for Apple’s new iPod cell phone was reportedly resolved by an out-of-court deal on February 22, 2007. Both of these Silicon Valley heavyweights are granted permission to use the iPhone trademark for their respective goods worldwide as a result of the arrangement. In addition, Apple and Cisco have reached an agreement to investigate the possibility of enhancing the compatibility of their respective products in consumer and corporate communications, as well as security.
The iPhone, Apple’s newest smartphone, was released for sale in the United States of America on June 29, 2007. The new device integrated the capabilities of a mini-computer, an MP3 player, and a mobile phone, enabling users to download and listen to music, surf the internet, and make phone calls simultaneously. Through Apple’s online shop, iTunes, the platform through which the company sells videos and songs for its portable music player iPod, smartphone owners could purchase music and movies. All of the programs that are incorporated in the smartphone were produced by Apple. As an illustration, the internet browser that was available on the iPhone was a modified version of the standard Apple Safari browser software. The company Apple had the goal of “exploding” the mobile phone market of the entire world. Half a year before the product was released, the corporation initiated a very aggressive advertisement effort for the device. Nevertheless, the experts cautioned that the customers must make the ultimate decision. What remains to be seen is whether or not buyers enjoy the iPhone or believe it is excessively complicated and pricey.
The iPhone 2G was Apple’s first smartphone and quickly became a symbol of the change that was taking place in the world of mobile devices. Despite having a touchscreen measuring 3.5 inches and a camera with a resolution of 2.0 megapixels, this gadget did not enable 3G or applications developed by third parties.
Fans went crazy at the sight of this new Apple product. People were ready to sell their apartments to get a new-generation iPhone.
The exterior of the box was made with a black design. The iPhone’s front side was prominently displayed, giving the owner an indication of the contents within. The bitten apple served as the company logo on the package. On the side is the inscription iPhone, and behind it are the specifications. Everything was, in a word, classic, except for black, which failed to gain traction in subsequent models except for the iPhone 7.