Social entertainers behind my equity’, Ayushmann Khurrana
Actor Ayushmann Khurrana credits his social entertainers for his successful career and is thankful to get the right films that have become hits as he believes that ‘Success always translates to equity’.
“Whatever my equity is today, is mainly due to the success of my social entertainers, which made me connect to the people of India. These films have told people who I am, how I think and what my intent is as an entertainer,” he said.
Having bagged a National Award and delivering eight back-to-back hits in theatres, there has been a continuous rise in his equity over the past few years. Global premium smartphone brand Tecno has roped in Ayushmann to be the face of their mobile phone brand. Common belief is that mobile phones and banking are two sectors that thrive on the credibility of the artist to become the face. Ayushmann being roped in for a mobile phone brand surely means his credibility with the masses is only on the rise.
Maintaining a balance in his career as a Bollywood actor and a social worker, Ayushmann has always delivered something different and better than what is traditionally expected from the Bollywood hero. Ayushmann said that he would like to believe brands have noticed this and connected with the idea that he tries to tell real stories of real people.
“I feel thrilled that I’m part of a brand’s vision and journey to reach out to audiences with a narrative that resonates with my journey in cinema. I’m grateful that my films have worked wonderfully,” he says, in this context.
He added, “I have always believed in letting my work do the talking. I have been fortunate enough to pick projects that have contributed to the new discourse of how cinema in India can be unique, clutter-breaking, conversation-starting entertainers that don’t need to follow stereotyped norms of how stories have been told,”
Ayushmann currently has three films lined up. He will be seen in “Chandigarh Kare Aashiqui”, “Anek” and “Doctor G”.
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