Apple has presented its models: iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max, along with the new model iPad, iPad mini and the Apple Watch series s7.
With the iPhone 13 and iPhone 13 mini, the US giant explains that both models introduce important innovations, including the “most advanced dual-camera system ever on the iPhone, with a new wide-angle lens with larger pixels and an optical stabilization system. Image-on-sensor (OIS) enables higher quality photos and videos in low light conditions, a new way to customize your camera with Photo Styles and Cinema mode, which adds a new dimension to video storytelling.
iPhone 13 and iPhone 13 mini offer incredibly fast performance and superior energy efficiency due to the A15 Bionic chip, a battery that lasts longer, a brighter Super Retina Xdr display that gives new life to the contents, exceptional robustness thanks to the Ceramic Shield on the front, double the base storage (128GB), IP68 rating for water resistance and an advanced 5G experience.
“iPhone 13 and iPhone 13 mini can be pre-ordered in pink, blue, midnight, galaxy starting Friday, September 17; devices will be available starting Friday, September 24.
“Our customers rely on iPhones every day, so we’ve made iPhone 13 and iPhone 13 mini even more powerful, versatile and enjoyable to use,” said Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing. “Both models have beautiful designs, industry-leading performance and advanced cameras with incredible computational photography features, as well as exceptional durability and water resistance characteristics and a battery that lasts even longer, so customers can count on their iPhone when you need it. All these features, perfectly integrated with iOS 15 and accompanied by technologies for protecting privacy, make iPhone 13 and iPhone 13 mini an unbeatable choice. “
“iPhone 13 Pro and iPhone 13 Pro Max represent the most pro iPhone line ever offered thanks to the biggest evolution ever made to the camera system, the best battery life ever on an iPhone and faster performance than any other smartphones, which define a new standard for the iPhone and allow experiences that were previously impossible to achieve, ” emphasizes Joswiak. The new pro camera system, he notes, “offers even more professional photographic possibilities such as enhanced telephoto zoom, macro photography, photo styles, cinema mode, and ProRes and Dolby Vision video. The Super Retina Xdr display with ProMotion is our best display, intelligently adapts to on-screen content and delivers outstanding graphics performance.”
The Apple Watch Series 7, comments Jeff Williams, Apple’s chief operating officer, “offers significant improvements – from our larger and more advanced display to longer life and faster charging – making it the best smartwatch in the world,” he said.